This 23-year-old has made $120,000 buying and selling ...

Users who are found to possess bought or sold accounts risk getting banned from the platform.

Halloun runs the web site TooFame. It’s a registered business that sells accounts. He’s sold quite 1,200 pages and said he makes over $30,000 annually from the business. Thus far, he’s made a complete of $120,000.“I started selling accounts five years ago,” he said. “I created a fashion Instagram page because i prefer fashion. People followed it, then I sold it for $30.”Soon after he sold his fashion page, he found several Reddit forums where other users were trying to sell their accounts. He realized he could make some money. “I started making more accounts and reselling other accounts until I made a proper business,” Halloun told MarketWatch.

Read MarketWatch’s Moneyist advice column on the etiquette and ethics of your financial affairs. This week: ‘My children’s stepmother won’t return family heirlooms and gifts they gave their late father — how can we get them back?’Only ‘theme’ accounts are often bought and sold.TooFame, and similar websites like Swapd and FameSwap, generally sell “niche” or “theme” accounts.Personal Instagram pages (whether it’s your own or Kendall Jenner’s) post photos of the owner or photos taken by the owner. this sort of content can't be replicated by a replacement owner, so these accounts typically can't be traded.Theme pages, on the opposite hand, repost other users’ content. “With a topic page, it doesn’t really matter who the owner is since people are following the page for content concerning the theme of the account,” said Vlad Biaheza, an 18-year-old YouTuber and social-media marketer who has flipped variety of theme accounts.

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How will the new administration’s approach on policy, business and taxes impact you? At MarketWatch, our insights are focused on helping you understand what the news means for you and your money — regardless of your investing experience. Become a MarketWatch subscriber today.SUBSCRIBE NOW: 50% OFF 1 YEAR.MarketWatch on Multiple devices.For instance, a page crammed with pictures and videos of popular tourism spots — with a travel-related handle — is definitely tradeable because anyone could upload the content on the page. Similar pages exist in fashion, beauty, fitness, and more. For trading and flipping, these accounts are where the cash is.

What makes an Instagram account valuable

Instagram accounts with large followings are ultimately valuable due to their ability to sell ads and shoutouts. Companies pay Instagrammers to market their products and, in some cases, other users buy their personal pages to be promoted. Sponsored posts are the first source of income for tons of Instagram influencers, and people running theme pages can make thousands a month also by selling products and shoutouts.But accounts with an equivalent follower count aren't necessarily well worth the same. the worth comes largely from the engagement posts receive, Werner Geyser, the founding father of Influencer Marketing Hub, said. High engagement means a high percentage of an account’s followers like and discuss its photos. that provides an account value.“It also matters how active the followers are on Instagram, how often they’re interacting with the account, and also where they’re based or what they’re curious about . That’s getting to determine what percentage followers buy products advertised on the page,” Geyser said.A cautionary note: Accounts with a strangely high following can also have thousands of “fake followers.” Users can buy Instagram followers and likes online. In 2018 alone, this industry generated $15 million in revenue, consistent with Geyser. But Instagram is taking steps to get rid of these “fake followers” (essentially robots) from its platform.

Geyser calls such accounts “junk.”

Halloun says all of the accounts listed purchasable on TooFame have real followings. He told MarketWatch he uses the service Hype Auditor to verify the authenticity of the accounts he follows. “I even attend all of the profiles personally and appearance through the comments to form sure they're from real people,” Halloun said.‘I bought [one account] when it had 40,000 followers. The page ended up growing to 863,000 followers within a year and is now worth around $10,000.So what proportion are accounts with real followings and high engagement worth? While the foremost Halloun has made up of selling a private account is $2,400, others are bringing in far more .

Biaheza has sold most of the accounts that he’s bought. But he’s held onto one that he got for $300. “I bought it when it had 40,000 followers. The page ended up growing to 863,000 followers within a year and is now worth around $10,000,” he said. “Although I received offers for it, i'm choosing to not sell it since i'm making tons more thereon through selling products thereon .”Some accounts listed purchasable on FameSwap are going for the maximum amount $17,000. These accounts have nearly 1 million followers and tout high engagement. FameSwap hides their full usernames to guard the accounts and their owners. Users who are found to possess bought or sold accounts risk getting banned from the platform. Geyser says he hasn’t seen this policy enforced often and suggests one reason could also be that popular pages that are traded often help Instagram usher in additional ad revenue.However, Instagram has said it’s removed accounts that are bought and sold.

How are you able to do it?

“My strategy was to seek out niche accounts around with around 20,000 to 50,000 followers on Instagram and just simply DM them asking if they were curious about selling,” Biaheza said. “The biggest indicator that an account is worth buying is whether or not the followers of the account are active or not. you'll tell if they're supported what percentage likes and comments a page is getting compared to its followers.”Once he had an account, Biaheza would change the username to “something memorable and catchy,” update the bio, and start posting what he calls “viral content” (photos and videos which will catch attention) associated with the account’s theme. “Posting this sort of content results in your page receiving tons of exposure, which translates into followers,” he told MarketWatch. After building a following, he resold most of the accounts at a better price.Bans, scams, and other risks.Buying and selling accounts could seem sort of a good idea, especially if some dealers are bringing in tens of thousands of dollars from it annually. But it comes with risks.

For one, the practice violates Instagram’s terms of use.

‘The account can essentially be began at any time for violating Instagram’s terms of service. That looks like a terrible investment and an enormous gamble to require that creates no logical business sense.’“Why would you would like to create something on top of a pre-purchased Instagram account?” Social media expert Kris Ruby asks. “The account can essentially be began at any time for violating Instagram’s terms of service. That looks like a terrible investment and an enormous gamble to require that creates no logical business sense.”

Beyond risking a ban from the platform, users who buy and sell accounts also risk getting scammed. “There could also be no true engagement on the account you purchase , then you’ve wasted your money,” Geyser said.Or you may pay a seller for an account and never receive the log-in information. Most Instagram account sales occur through PayPal PYPL, +6.93%. To avoid getting scammed, Biaheza recommends using the “Goods and Services” function on PayPal that permits buyers to dispute a payment.But no matter what you are doing to stop fraud, it’s always getting to be a risky game. “We attempt to stand back from it,” Geyser said. “I don't recommend buying and selling accounts.”

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