Facebook ads: This is how the company uses your data for ...
This is how Facebook uses your data for ad targeting
Facebook collects tons of knowledge about you — everything from your email address to the strength of your phone’s battery.The simplest explanation for this is often that Facebook uses that data to form money. No, Facebook doesn’t sell your data. But it does sell access to you, or more specifically, access to your News Feed, and uses that data to point out you specific ads it thinks you’re likely to enjoy or click on.This targeted advertising is business for Facebook. the corporate reported advertising revenue of $40 billion last year, and it’s only getting to continue to grow . Given the company’s recent privacy issues involving Cambridge Analytica, a third-party data firm that got its hands on personal data for as many as 87 million Facebook users without their permission, we thought it'd be helpful to require a better check out how Facebook uses your data to form money.It’s also clear that a lot of people don’t know the small print of how Facebook’s advertising business works. Many of those questions were asked by lawmakers on Tuesday when Facebook CEO Mark Zuckerberg testified before Congress in Washington, D.C.Some of these answers are often found within the company’s Data Policy, which Facebook just updated to raised explain what it collects and the way it’s used. We also asked a corporation spokesperson for responses to all or any of those questions. Those answers are summarized below.
Does Facebook sell your data?
No. Facebook uses your data to sell access to you. for instance , it'll put a billboard in your News Feed, but it doesn’t sell the info you provide to outside buyers. that creates sense once you stop and believe it. Facebook’s business is effective because it's such a lot personal data about its users. Selling that data to advertisers would significantly decrease Facebook’s value.
Does Facebook share your data with businesses or advertisers? When?
Outside businesses can collect your data if you grant them permission — for instance , if you employ your Facebook account to log in to a third-party app like Uber or Spotify. Facebook just announced changes to a number of those data-sharing APIs to raised make sure that agreeing to share your own data won’t let those outside companies collect data about your friends without their permission. (This is what happened with the Cabridge Analytica situation.) in fact , any data you share publicly to your Facebook page is accessible to anyone online.Do you have more questions? Send them to https://smmstor.com/product/buy-facebook-accounts/, and we’ll update this story with more information as we catch on .
How are you able to see what data Facebook has collected about you?
There are a few places to seem . Visit “Settings” on Facebook, and under the “General” tab you'll see an choice to “Download a replica of your Facebook data.” Click that. this may offer you all of the info Facebook has collected about you, from private messages to photos to your search history.Under “Settings” you'll also click “Ads,” which can bring you to an “Ad Preferences” page that has the interests Facebook thinks you've got (and advertisers use to focus on you), and other information they could use to focus on you (e.g. the sort of phone you use). you'll remove interests or information from this page that isn’t relevant or that you simply don’t want Facebook using to focus on you.
Do advertisers know if you’ve seen their ad?
Not really. Advertisers can see details about who sees their ads, but only in aggregate. for instance , an advertiser could see that their ad reached 1,000 males in San Francisco , but it couldn't see names of every of these 1,000 users.
Does Facebook use info from your private messages to focus on you with ads?
No. Facebook says it'd check out your private messages to work out if they violate the company’s policies, but it doesn’t use that information for ad targeting. Facebook won’t use the contents of your private messages to focus on you with ads on Facebook Messenger, WhatsApp or Instagram either, consistent with a spokesperson.
Does Facebook use your phone’s microphone to concentrate to you at any time?
The company says no. “We only access your microphone if you've got given our app permission and if you're actively employing a specific feature that needs audio,” the corporate wrote on its blog.Does Facebook use your call history or off-Facebook text message data to focus on you with ads?No, Facebook doesn't use this data to focus on you with ads, consistent with a Facebook spokesperson. Facebook can see the decision and text history for Android users who opt in to let the corporate see that data. It also says it doesn’t use it to recommend friends you would possibly wish to connect with.
Again, yes. “Messenger Ads (ads placed in people’s Messenger home screen) use an equivalent audience targeting options as Facebook ads,” a spokesperson says.Millions address Vox to know what’s happening within the news. Our mission has never been more vital than it's during this moment: to empower through understanding. Financial contributions from our readers are a critical a part of supporting our resource-intensive work and help us keep our journalism free for all. Help us keep our work free for all by making a financial contribution from as little as $3.
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