Benefits of Facebook for business | Business Queensland
Benefits of Facebook for business
A Facebook page has many potential benefits for your business. While a number of these benefits are almost like having an internet site , variety are unique to Facebook. Combined, the advantages listed below can cause increased sales and profits for your business.
Facebook may be a low-cost marketing strategy
Marketing activities that might cost thousands of dollars through other channels are often used on Facebook for a fraction of the value . This makes it ideal for little to medium businesses with a limited marketing budget. Larger businesses also can trial marketing concepts and themes through Facebook before committing to greater campaigns.
Share basic information about your business
Your Facebook page may be a place where you'll publicise your business name, address and get in touch with details, and briefly describe your products and services. you'll also mention your staff, history, or the other aspect of your business that's likely to draw in other Facebook users and make interest in what you are doing .
Share pictures and videos from your business
As well as allowing you to post text, Facebook allows you to upload pictures and videos from your business. this will be a strong thanks to communicate with customers and potential customers, allowing them to ascertain your product or service without having to go to your premises.Facebook also allows users to 'tag' photos to point if a Facebook friend appears in them. This function are often wont to promote your business. for instance , a tour operator could post a photograph on their page of a gaggle going whitewater rafting, then invite each participant to tag their image within the photo. Each tagged image will show up as an update on the participant's Facebook account, where their friends will see it too. This increases the extent of interest within the picture, and your business.If you are doing plan to use tagging, take care . It are often a privacy issue, and a few Facebook users are sensitive about being tagged in photographs. For this reason, it's better to ask participants to try to to the tagging, instead of doing it on their behalf.
Talk to existing and potential customers
You can use Facebook to 'talk' to existing and potential customers by posting and receiving messages. But don't use Facebook to aggressively promote your products or services. you will have much greater success if you share information associated with your business that's actually useful or interesting to other users. This increases your credibility and promotes your business by building long-term relationships with other users. for instance , a veterinarian could post tips for taking care of pets, timing them consistent with when particular health issues arise (e.g. ticks in summer).You should also listen the maximum amount as you talk. listening to what the market cares your business, your industry, a product or a marketing campaign can provide valuable insights.
Provide customer support
Customers can post after-sales questions on your Facebook wall, and your staff can answer them there. this is often often more efficient than staff answering phone calls, and allows other customers to read common questions and answers without having to approach you individually.
Raise brand awareness and promote positive word-of-mouth
You can increase your business's profile on Facebook by encouraging existing and potential customers to click the 'Like' button on your Facebook page. Once they like your page, your customers will receive your updates on their wall, where their friends also will see them. This helps to create awareness of your business, and to associate your friends together with your brand. Customers also can post positive messages about your products or services, shared on their walls for all their friends to ascertain .
Facebook can steer traffic to your website
You can include a link to your website on your Facebook page. Indeed, many businesses report that the best advantage of Facebook is that the extra traffic that it steers to their site. Visitors who come to the web site are often exposed to stronger marketing messages and, often, the choice of shopping for goods and services.Customers who come to your website from Facebook are likely to be more receptive than the typical visitor, because they already know something about your business and were motivated to click the web site link.
Targeted advertising
Facebook can analyse all the knowledge that many users enter into their profiles. because the owner of a business page, you'll pay to use this information to deliver targeted advertising to a selected group.For example, an outside store could use Facebook to calculate what percentage men over a particular age during a certain city have listed 'fishing' as an interest. Then they might develop a billboard for brand spanking new fishing lures, and buy it to seem only on the pages of these people. (Ads appear on the right-hand side pages in Facebook.)
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