Why It's No Longer Safe to Buy or Sell Facebook Pages
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Why It’s not Safe to shop for or Sell Facebook Pages
Published by James Parsons on 01/05/2017 Written by ContentPowered.com
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Buying and Selling a Page
There is, or was, a stimulating underground economy at play on Facebook. You’ve heard of shopping for and selling followers and likes, but this takes things one step further. rather than buying followers for your page, why not just skip it entirely and buy a page with followers?
This is what tons of individuals would do, through market sites like ViralAccounts. It’s a stimulating technique that plays on the very fact that numerous people like pages and don’t believe them, seeing just one or two posts a year.
Why would you sell a Facebook fanpage? There are a couple of reasons. Maybe you haven’t found an honest return on your investment on Facebook and you would like to recoup a number of your losses and advance to other sorts of marketing. Maybe your business collapsed or went bankrupt, and every one you’re doing is selling an asset that's not valuable to you outside of the potential to liquidate it. Maybe, as is that the case with a couple of enterprising entrepreneurs out there, you only use goofy viral techniques to create up fan pages rapidly, just to show around and sell them to repeat the method . If you’re successful, it are often a tidy profit.
How much does a lover page go for? Typically most fan pages you see up purchasable are getting to get on the low end. They’ll only have a couple of hundred or a couple of thousand followers, most of which aren't very engaged. These will sell anywhere from $50 to $500, maybe a touch more. The more followers a page has, and therefore the more engaged they're , the upper the worth . Viral Accounts claims that they’ve had high end fan pages sell for upwards of $20,000, albeit rarely.
Why would you spend such a lot money on a lover page? Well, there are any number of reasons. the first drive , though, is straightforward laziness. You don’t have the time, energy, knowledge, or attention to start out a lover page from scratch and grow it painstakingly one follower at a time. the primary thousand followers are the foremost difficult, before your page has any real momentum, so it takes tons of care and a spotlight . Sure, you'll pay workplace to start out and grow a page for you, but that’s likely to require longer and be significantly costlier than simply buying an account with a longtime fan base.
One reason to not buy a lover page, curiously enough , is arbitrage. You can’t buy a lover page and resell it later once you’ve grown it to form a profit. the rationale is Facebook’s restrictions on changes of ownership. More thereon later.
Now, I’m not here to advocate buying or selling a lover page account. If you’re getting to get on either side of the transaction, being the vendor is best than being a buyer.
Table of Contents hide
The Risks of Trading Facebook Fan Pages
Facebook’s Ownership Regulations
The Risks of Trading Facebook Fan Pages
There are some significant risks to purchasing or selling a Facebook fan page.
From the attitude of the vendor , you’re unlikely to urge in any serious trouble. Selling an account means putting your account up purchasable , accepting payment when it happens, and transferring ownership. Sites just like the aforementioned example work because the middleman, building and maintaining a trustworthy – to an extent – community and punishing people that attempt to scam their buyers or sellers. Ideally, they guarantee both that your ownership transfers appropriately which you get paid properly.
The risks here are pretty simple. First of all, you risk your name attached to the page. If a bunch of individuals follow YourBrand and find that suddenly they follow SpamBrand instead, they’re getting to wonder where you went and why you’re suddenly referred to as SpamBrand. YourBrand might still exist, but they’ll develop the misunderstanding that you simply and therefore the new owner are associated in how .
You also risk being scammed, no matter how trustworthy the middleman site claims to be. I haven’t used any such sites, so I can’t discuss how fluid the method actually is, but I’m sure there are people out there who are quite happy to easily steal authentication information and hijack pages for his or her own nefarious ends.
Example of a Scammed Seller
There’s also the associated risk of your personal profile. once you make a lover page, you’re required to possess a private profile attached thereto . If that profile is your own personal profile, and not one made up as a fake account to host the fan page, the tie between the 2 accounts remains there. this suggests it’s possible for the new owner to potentially see who you're during the transfer, and every one of the potential negatives that entails.
Now, to guard yourself from that eventuality, you'll transfer ownership of the page from yourself to a dummy account. you'll got to follow this process:
Create a dummy Facebook personal profile that appears more or less real and has data fed into it.
Make the dummy account an admin on your Facebook fan page.
Log into the dummy account and take away your real account from the admin position.
This will leave the only owner of the account because the dummy account, which you'll then use relatively harmless . There’s still a touch little bit of personal information attached, from Facebook’s side, though. Primarily, they will see what IP addresses are wont to access the page, and can be ready to see if you and therefore the dummy are an equivalent IP unless you employ a proxy of some kind. If for a few reason the page is punished, it can reflect badly on your personal profile also .
Now, on the customer side, you really run tons more risk. On the one hand, you've got the purely financial risk of being scammed. You say “hey, i would like to shop for this account.” the location says “sure, it’s $1,000.” You shoot them a grand via PayPal or Bitcoin or whatever your payment method of choice is, and never hear from them again. They don’t answer your messages, they don’t offer you a page, and you can’t log into their system any longer . Congratulations! You’ve been taken.
I’m sure there are many legit buy and sell hubs out there, but I’m equally certain a number of them are quite happy to scam their audience and disappear with the cash . It isn’t as if you've got a true recourse. There’s not really a legal defense there. Trying to require the business to court is simply getting to get you in trouble, if you'll even contact them. “Your honor, i used to be trying to shop for a Facebook account and that they stole my money.” “Isn’t buying a Facebook account against their terms of service?” “Yes, but-” “Case closed, make certain to pay your attorney on the answer .”
Now, imagine that you simply find one among the legitimate sites and successfully purchase an account. Now you would like to vary the knowledge and make it your own. Congratulations, you now own a page filled with people that haven't any idea who you're , aren’t likely to be in your core demographics, and are likely to unfollow you. I don’t have firm data, but I imagine the churn rate of followers is pretty high once they notice you. tons of individuals will just ignore your posts, but plenty more will ask “who is that this and why are they in my feed” and can remove you from their list.
That’s all assuming the plan pops without a hitch. Facebook has been known to ban accounts after changes in ownership. Viral Accounts posted a blog post calming their audience and explaining to them that the purges are literally the results of TOS violations, like posting nudity, hateful content, obscene language, and spam. What they conveniently fail to say is that selling a Facebook page is additionally against the terms of service and is an equally ban-worthy violation.
Banned Facebook Page Screen
It’s not such as you can just hide the change in ownership, either. Facebook can a minimum of see the change in IP and therefore the associated admin account. If you modify the knowledge – you recognize , taking up the page and changing it to be about your brand – the shift also can flag the account.
So albeit you pay money and successfully get a lover page reciprocally , and albeit you don’t immediately lose half the followers you paid to urge , you continue to need to worry about Facebook banning your page anywhere from every week to a year later. In one swipe of the broom, Facebook can invalidate your purchase, and it’s not such as you can get a refund.
Facebook’s Ownership Regulations
Facebook actually has some pretty strong regulations on changing ownership of a page.
Now, you'll change who is that the admin of a page easily. I posted the method above. As far as i do know , there’s no limit to the amount of times you'll do this . It’s pretty typical for a brand to shuffle round the people assigned to varied roles in their advertising organization, so it is sensible to not filter or limit those changes internally. Mechanically, transferring ownership of the page from one person to a different is ok and unlimited.The problem comes if you’re changing the brand page itself. If you purchased ViralMemesAndSoapPictures and you would like to stay that brand and do something with it, by all means, do so. As long because the previous owner of that brand isn’t keeping it. they could be keeping their own brand, during which case using their page without changing the knowledge is actually fraud and Facebook can ban you for it also .
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