Setting up Shopify's Facebook channel for marketing

Setting up Shopify's Facebook channel for marketing

Before you'll create Facebook ad campaigns in Shopify, you would like to configure your Facebook marketing settings inside Shopify's Facebook sales channel. then is set-up, you'll create Facebook ad campaigns from the Marketing section of your Shopify admin.

When you buy Facebook ads, you buy them through your Facebook ad account. confirm you understand the Facebook Advertising Policies before you create a Facebook advertising campaign .

Authorizing the Facebook channel for your Facebook account

When you found out Shopify's Facebook channel, you authorize the app to access a Facebook Page for your business also as a Facebook ad account and Facebook Business Manager. Facebook Business Manager may be a tool that you simply can use to arrange and manage all of your Facebook business accounts, like your Pages and ad accounts. The Facebook Page might hook up with your personal Facebook account, but Shopify uses your personal Facebook account information only to access the Facebook Page, Ads Manager account, and Facebook Business Manager.

Note

If your Facebook account has an administrator or editor role on a Facebook page, then you'll post, comment, and message because the page without customers seeing personal information. Learn more about Facebook Page roles.

Basic requirements

Before you'll create Facebook ad campaigns in Shopify, you would like to line up a Facebook Business Manager that's connected to both your business's Facebook Page and a billboard account that has an admin role for the Business Manager.

Facebook Business Manager may be a tool that you simply can use to arrange and manage your business Pages and ad accounts in one place. If you're employing a personal ad account, then you would like to possess used it to run ads within the past before you'll connect it to a Business Manager. If you've never run ads together with your personal ad account, then you would like to make a replacement ad account inside Business Manager before you'll create Facebook ad campaigns. Learn more about Business Manager and ad accounts from the Facebook Ads Help Center.

If you do not have a Business Manager, then you'll set one up when you're fixing the Facebook channel.

Facebook Page settings

The following requirements got to be met on Facebook before you'll connect your Facebook Page:

Your Facebook account must have an admin role on the Page.

The Facebook page must be published.

You can be an admin on multiple Facebook pages, and access all of them employing a single Facebook Business Manager. However, every Facebook business page can only be owned by one Facebook Business Manager. you would like to be the admin of both the Facebook Business Manager that owns a selected Facebook page and therefore the Facebook page itself to attach it with the Facebook channel in Shopify.

Learn how to make a Facebook Page for your business at the Facebook help center.

Note

If your Facebook account has an administrator or editor role on a Facebook Page, then you'll post, comment, and message because the Page without customers seeing personal information. Learn more about Facebook Page roles.

Understanding roles and permissions on Facebook

On Facebook, you would like an admin role for a Page, Ad account, or Business Manager before you'll access all of its settings and make sure sorts of changes thereto . Pages, Ad accounts, and Business Managers have separate account permissions, which suggests that you simply need admin roles for every one. The Business Manager that you simply select within the Facebook channel is taken into account the owner of the Facebook page and therefore the Facebook Ad account during onboarding. If the Facebook Ad account is owned by a special Business Manager, then you cannot connect the Facebook Ad account. If you cannot connect a desired Facebook Ad account, then try connecting a special Facebook Business Manager, or create a replacement Facebook Ad account.

You can find an summary of Facebook roles and permissions and links to more resources on the Facebook Help Center.

You also got to sell by employing a Shopify online store, and your store cannot be password protected. find out how to get rid of your online store password.

Set up the Facebook channel and make a custom audience

In Shopify, attend Marketing.

Click Create campaign, then select Facebook audience building ad.

Click found out Facebook to put in the Facebook channel.

Click found out within the Facebook Marketing section of your Shopify admin.

From the found out Facebook Marketing page in Shopify's Facebook channel, connect your Facebook account, or create a replacement account:

If you've got a Facebook account, then click Connect and follow the steps to check in to your account and authorize the Facebook channel.

If you do not have a Facebook account, then click Create new, then follow the steps on Facebook to make the account.

Connect a Business Manager, or click Create new and follow the steps on Facebook to make a replacement Business Manager.

Connect a Facebook Page for your business, or click Create new and follow the steps on Facebook to make a replacement Facebook Page.

Connect your preferred pixel, or click Create new and follow the steps on Facebook to make a replacement pixel.

From the Facebook marketing page, connect your preferred Ads Manager account, or click Create new and follow the steps on Facebook to make a replacement ad account.

In the Facebook Audiences section, select a rustic where you would like to focus on your Facebook ads. Learn more about Facebook ad targeting.

View and accept Facebook's Self-Serve Ad Terms and merchandise Catalog Terms.

Click on Finish setup to make Facebook audience building ads and Facebook Page posts. After your products are successfully synced to a catalog on Facebook, you'll create dynamic retargeting ads with the approved products.

Facebook pixel and Shopify's Facebook channel

When you found out Shopify's Facebook channel, a Facebook pixel is added to your online store. The pixel uses advanced matching to trace customer behavior on your store. you'll disable advanced matching for Facebook pixel.

The Facebook pixel sends the subsequent information about your customers to Facebook:

first name

last name

email address

The customer data collected by the pixel is employed to enhance the custom audiences for the Facebook ads that you simply create in Shopify. you'll learn more about advanced matching from Facebook Advertiser Help.

If you've got quite one Facebook pixel related to your ad account, then you see an choice to change the pixel connected to Shopify's Facebook channel. If another pixel has tracked more traffic on your store, then it are often simpler for building a custom audience for Facebook dynamic retargeting ads because it's more visitor data stored. In your Shopify admin, attend Sales channels > Facebook > Settings > Marketing settings, then click Disconnect within the Pixel tracking section to use another available pixel from an equivalent Facebook ad account.

Note

The Facebook pixel added by the Facebook channel is related to your Facebook ad account. you'll customize the pixel from the Facebook Business Manager related to your ads account. If you employ a Facebook pixel on your online store that may not related to your Facebook ad account, then you'll still view data from that pixel by visiting the associated Facebook Business Manager.

Telling your customers about Facebook pixel data collection

To protect the privacy of your customers, you'll consider telling them that your store uses the Facebook pixel, and providing a link to Facebook's Data Policy.

Customers who don't need to be tracked by Facebook can cop out through Facebook. you'll consider updating your privacy policy to incorporate information about the Facebook pixel, and supply a link for your customers to find out the way to cop out . Customers can find more information about Facebook's cookies and other storage techniques and about opting out from the Facebook Help Center.

Disable advanced matching for Facebook pixel

From the Facebook channel, attend Settings > Marketing settings.

Click Disable within the Advanced matching section.

Additional help from the Facebook Help Center

If you would like help with troubleshooting your Facebook account setup, then see the subsequent articles from the Facebook Help Center:

To learn more about managing Facebook Page roles, see How do I manage roles for my Page?

To learn more about changing permissions on your Facebook advertising account, see Ad Accounts and Permissions.

To learn more about fixing a Facebook Business Manager, see Create a Business Manager.

To learn more about adding a payment method to a Facebook ad account, see Managing payment methods in Business Manager.

To learn more about adding or changing spending limits for your ad account, see Create, change, reset, or remove your account spending limit.

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