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How To Sell With Facebook Buy Button

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How to Sell with Facebook Buy ButtonIf you would like to grow your ecommerce business by selling on Facebook, you ought to really think about using the Facebook Buy Button.

Not sure what it's and the way it can increase your online sales? I’ll show you more about it below.

The fact is that there are over 1.71 billion active users on Facebook every single month.

This translates to a huge opportunity for you discover new prospects who could also be curious about your products, and convert them into new (and hopefully repeat) customers.

Selling on Facebook is nothing new. You (or your competitors) may are doing it for a couple of years already.

The typical process (or sales funnel) is that when you get someone’s attention on Facebook (either through Facebook Ads, or engaging in conversations, etc), you’ll got to lead them to your Facebook Page, then to your website, then hopefully they’ll eventually buy something from you.

Yes, it’s oversimplifying the method , but generally speaking, that’s the way it works most of the time.

If you’re a touch savvier, you would possibly even have a Facebook store found out on your business Facebook page already. So this shortens the sales process a touch , where people can buy from your Facebook page without visiting your website.

 Do You Suffer From Low Sales Conversion Rate?

One of the challenges is that your sales success rate (conversion rate) might be pretty low. nobody that clicks on your Facebook Ad or finds your Facebook page goes to shop for something from you. it might be awesome if they did, but you recognize how reality works!

So what are you able to do to grow your sales, and improve your sales conversion rate?

Most online businesses will focus heavily on “optimizing” their sales funnel. you would possibly test different Ads, provide more valuable content to your prospects, test different website designs / layouts, so on then forth.

While that’s really important needless to say , one commonly overlooked opportunity is to sell to people that have an interest in buying immediately.

They want it, right, now.

We’ve all been there. You know, impulsively buy something. Whether we regret the acquisition later is another story!

For whatever reason, a segment of consumers is usually able to buy something, and that they want to steer the “path of least resistance” to urge goodies into their hands. They’ve done their research, they’ve done enough clicking around, and that they just want to shop for – right, now.

Of course, as a savvy business owner, you’ll want to be right there to satisfy these purchases!

 

Facebook Buy Button – Path of least effort 

Here’s an illustration of how Facebook Buy Buttons work.

Shelley is curious about buying a Dyson handheld vacuum . She’s a touch of a nutty, impulsive buyer.

She’s seen her friends using their awesome vacuum cleaners, and it really works! She wants one, and researched the Dyson website, read a couple of reviews, weighed the pros and cons.

It’s on the sting of her mind, but one among those units remains pretty pricey. So she hesitates for a couple of days, but she’s still very interested.

How to sell on facebook with buy button - Dyson

Because she was on Dyson’s website, Dyson (creepily) knows Shelley is curious about their products up to a particular degree. Hello retargeting!

So when Shelley went on Facebook to see out her friends’ pictures, posing with their awesome vacuum cleaners, she sees a Dyson advertisement in her Facebook News Feed….

It didn’t ask her to click 5 times to urge back to Dyson’s website. Oh no, it didn’t.

The Facebook News Feed Ad features a Buy button directly on the Ad. and therefore the advertisement is showing Shelley’s favorite vacuum machine model since she spent tons of your time watching this particular model on Dyson’s website.

How to sell on facebook with buy button

Okay so this isn’t a vacuum machine, but it shows you ways the Ad works. does one see the Facebook Buy button?

The mouse cursor moves to the Facebook Buy button.

Before you recognize it, Shelley is now a proud owner of a fresh , sleek cleaning machine.

Whoa, what just happened?

She didn’t got to click a couple of times to urge back to Dyson’s website. She was presented with the chance to shop for , directly in her Facebook News Feed.

How to sell on facebook with buy button 2

Allowing people to shop for directly in their Facebook News Feed is one among the quickest ways to sell products

If you’re a savvy marketer, you recognize that the more steps you ask your prospects to require before allowing them to shop for , the upper the danger it's to you that the prospects may change their minds, hesitate, or get distracted by cat videos on YouTube.

So the Facebook Buy Button cuts through all the potential distractions or hesitations and provides your prospects the chance to shop for from you, directly in their News Feed.

 

Shopify’s Facebook Buy Button

So how does one get the Facebook Buy button to assist you grow your sales?

All you would like to try to to is about up a web store with Shopify.

How to Sell with Facebook Buy Button - Shopify

Click on image to ascertain Shopify and the way it can help power your ecommerce store

Shopify is one among the simplest and fastest growing ecommerce website builders available within the market today, helping over 500,000 merchants sell products online.

They’ve also helped merchants process over $40 billion worth of sales, roughly about $85,000 per merchant on the average .

They offer you professionally designed storefront themes, 24/7 support, and over 1,400 Apps to expand the functionality of your online store.

If you would like to create a successful ecommerce store, without knowing the way to code, Shopify is one among the simplest tools available to you today.

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